Level 2 Criteria (earns 20%) Required Meet Level 1 requirements Create custom Veteran badges (number of times game played) Provide use-rights (for as long as game is on site) & high quality artwork to be used for promotion & marketingĪdditional Requirements (Choose 3 of 4) 1. Game must work correctly on XP and Vista Provide game metadata (within XML template) for MSFT game portfolio database Use the badge system MS will provide several badge templates and guidelines for earning badges Developers must choose a template style and provide threshold info for badges Display and video advertising function calls (GameBreak API for pause, play, etc).Level 1 Criteria (earns 10%) Must meet all criteria Build to the GDK 1.2 and related requirements What this looks like on MSN Games The Ad Placements being shared: Static Ad Video Ad We will share the UUs and total game hours played Revenue share will be of cash gross Cash gross is total dollars received (billed – bad debt) Will not be netted to a small numberĭeveloper’s revenue share the same to content owner regardless of whether their relationship with MSFT is direct or via a distribution partner Non-standard Web Games are separate, one-off deals: Custom Advergames Skinned games

What Revenue is Shared? Revenue will be shared from ads shown during game play: Any ads after the player hits the play button Ads that run during game start-up or game breaks Ad placements in or around the game There is now a consistent user experience across all parts of the site MSN Games Site redesign accomplished the following: Increase customer satisfaction by 38% Increase consumer engagement by 30% per session Support a scalable advertising model that will increase revenue and user satisfaction Provide a scalable games discovery experience that incorporates all the different play types Site Redesign Redesigned the entire site in October 06 2 follow on releases since then to tweak the experienceĪffected the whole site.

Top – measured by purchases Green – also a top 20 web game Luxor Amun Rising Cubis 2 Gold Family Feud Hidden Expedition Titanic Luxor 2 Jewel Quest Luxor Mah Jong Quest Diner Dash Wheel of Fortune Game Populations – Multi-Player Web Gamesĭo badges make a difference to web populations? Game Populations – Single Player Web Games Top – measured by game hours Green – also a top 20 download game Luxorīackgammon Solitaire Collapse Hearts Jewel Quest Hexic Wheel of Fortune Bridge Bankshot Billiards Chuzzle Watch Television 34% Play Games on MSN Games 67%

Agenda MSN Games Overview Site Redesign Advertising Revenue Share Vista Enhanced Games Getting Your Games on MSN Gamesĭemographics Majority of female players Male 29%Ĩ0% play for a break, either from work or at homeĦ7% of the respondents play for entertainmentĦ7% of respondents prefer playing games on MSN Games to watching TV

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